With all of the different foreign investment consulting firms currently based in the Middle East, Russell Investments knew that it would have a tough task ahead. Expanding into a new territory is never an easy task, but since Russell Investments knew that Rayan Asset Management CEO Farid Bedjaoui was already very experienced in the market, they went ahead and signed a one year contract with the company in 2002. Their decision paid off and ever since then Rayan Asset Management and Russell Investments have been a formidable force in the foreign investments industry.
Investors are not only looking for a way to expand their portfolios, they also seek a way in which to do it with the least amount of risk. What Russell Investments does to minimize these risks is conduct a large amount of market research before presenting these findings to their clients. When their clients know that they have a choice between investing in the most stable and profitable financial products around, they know that their long term goals are easily attainable. Although Russell Investments has been able to prove itself in other regions, expanding into the Middle East presented a unique set of hurdles. By partnering with Rayan Asset Management they were able to quickly gain the trust of their newly acquired clients. Continuing this partnership has only strengthened the bonds of these investment consultancy firms, which has made attracting new business easier than ever. More success is expected though this joint venture and Rayan Asset Management will continue to draw in increasing numbers of new clients.
